“I was looking to add a virtual tour service to my business and looked at different technologies to ‘stitch’ panoramic images to create a tour,” says Holding, a Google Trusted Photographer himself. Many companies including EasyPano, Real Tour Vision and Kolor already offer this kind of technology and Google offers this option to businesses through their Google Business Photos and Google Trusted Photographer programmes. This is much like the popular Google Street View but at a more local level.
Holding creates both panoramic photos and virtual tours, which combine photography with navigation technology to make virtual worlds that can be visited. “If you are a potential customer with the choice of two companies, one of which allows you to virtually walk around, zoom in, explore and experience all the features that customers love…I hope you see where I am going with this.”
#Embed dmd panorama professional
“Panoramic imagery is fun, affordable and available now,” says Rob Holding, a UK-based professional photographer. With panoramic technology so readily available it is moving from a niche to the mainstream and even small businesses and individual travellers are benefiting. In fact, any company not offering ‘pano’ visits to their location could soon risk being left behind. Indeed in the travel space panoramic photos have long been used in promotion.īut today, thanks to digital photography, it is now possible to capture a panorama using almost any digital camera or even just a smartphone and then to view the results on a website, smartphone or tablet. These static panoramas were easy enough to make but awkward to view and difficult to use in brochure layouts. Panoramic images are not new throughout the era of film photography panoramas up to 360 degrees were made with special rotating cameras.
EyeforTravel columnist Andrew Hennigan has been taking a closer look at the business and consumer benefits of using panoramic technology
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